Sea lanes brighton gets go ahead for seafront revival

- Brighton & Hove City Council grants planning permission
- Outdoor swimming pool to open in 2019
- Over 70 new jobs created in development

Today, Brighton & Hove City Council granted Sea Lanes Brighton temporary planning permission to begin the transformation of the former Peter Pan site on Madeira Drive, Brighton, into the National Open Water Swimming Centre.

The development, which is due to open in 2019, will revive Brighton Seafront by delivering a 25m open air heated swimming pool, which will be accessible to all and will provide much needed swimming facilities in Brighton. The pool will act as a gateway for those looking to gain confidence to swim in the sea as well as a training hub for open water swimming events, triathlons, sea safety, and lifeguard courses.

The swimming pool will be supported by 39 small business units suitable for retail, health and fitness, office space as well as a food court with street food kiosks and an outdoor seating area. Leading adventure swimming holiday company SwimTrek has already committed to house its headquarters in the complex.

The new development will create over 70 new jobs for the local area including lifeguards, a pool general manager and a learn-to-swim coordinator. In addition to SwimTrek, plans for the Sea Lanes business units have already attracted interest from around 20 local businesses ranging from fitness specialists to food offerings.

The planning application success comes hot off the heels of a summer pop-up on the site which included an endless pool, a sauna, spa and events such as silent yoga discos, community talks and film screenings.

Sea Lanes Brighton Ltd is an integral part of the Brighton and Hove community, made up of businesses and individuals that are passionate about Brighton and open water swimming. They include: Brighton swim coach Andy White, Copsemill Properties, QED Sustainable Urban Developments, and SwimTrek.

Joe McNulty, Sea Lanes Brighton Director, explains:
“We are delighted that Brighton & Hove City Council has granted us permission to go ahead with the first phase of our plans. Sea Lanes will benefit the local community by providing an heated outdoor pool open all year round that will introduce people to sea safety and provide Brighton with much needed additional swimming pool space.

“Sea Lanes will be built using a kit of moveable components and detailed design begins immediately with further announcements due early in the New Year.”

To express an interest in the Sea Lanes business units please contact Ed Deslandes at Fludes Commercial